Professional Insights
Strengths
Communication, initiative, curiosity, driven
How I fit into a team
I take ownership of my work and value collaboration over ego. I'm open to exploring all ideas and welcome constructive feedback to pursue growth.
Design approach
Always ask "Why?"
Open communication.
Follow the user research and data.
Keep the business goals in mind.
Seek feedback and be open to criticism.
Design for users, not for perfection.
Personal Insights
Why did I switch into UX design?
I've always been interested in research and letting data guide my problem solving process. Coming from a background in healthcare, this was the key to ensuring safe and informed practices. However, I found myself yearning for some creativity in my career. With UX design I get to combine my love for research-guided problem solving with the freedom to be creative - all with the added bonus of making a tangible impact!
What I do for fun
When I'm not designing, I'm a sucker for really good hikes, playing volleyball, perfecting my gnocchi making techniques, and getting demolished in board games (😞).
Services
End-to-end product design
User research
User experience design
Product strategy
Rapid prototyping
Branding, visual identity design
Tools
Figma
Framer
Notion
Slack
Loom
Visual Studio Code
Work Experience
April 2024 – Present
Essay
UX/UI Designer
Shipped an AI-powered topic generator that adapted to user interests to generate engaging writing prompts, increasing DAU/MAU from 16% to 25% and strengthening user engagement.
Delivered 7 key user-focused features including templating for educators, subtopic organization, and AI detection monitoring. These features improved app usability and expanded the platform’s capabilities to support educational clients, leading to 10+ new school partnerships across the US.
Worked closely with the Marketing Lead to design and refine copy and visuals for conference decks and outreach materials across digital and print channels.
Collaborated cross-functionally to redesign the Essay website, validated through user interviews and brand-alignment workshops, decreasing bounce rate by 33%.
Feb 2024 - Oct 2024
Effinity
UX/UI Designer
Spearheaded the design and validation of an MVP mobile and desktop app, using market research insights to create an engaging, gamified experience that strengthens financial literacy learning.
Contributed to the early development of the Effinity design system to improve accessibility and consistency across desktop, tablet, and mobile.
Nov 2023 – Feb 2024
Loop (Co.Lab)
Product Designer, Co-creator
Directed the end-to-end design vision and UX strategy for Loop’s daily planner app.
Partnered with product and engineering teams in an Agile setting to define the MVP roadmap and build a scalable design system and cohesive brand identity across mobile and web platforms.
June - July 2023
Over the Luna
UX/UI Designer
Owned the entire process of creating a 0-1 mobile app for Over the Luna’s online classes and workshop service - providing the company with a scalable and efficient means of delivering content to students.
Conducted thorough analysis of customer reviews and existing AI products to inform the design process and create a unique digital solution that allowed the client to deliver feedback and improve the learning experience for existing and new customers. The first iteration of the prototype saw 100% task success rate.
May - June 2023
Move & Glo.
UX/UI Designer
Leveraged insights from user research and feedback to redesign Move&Glo’s website and build a scalable design system, enhancing usability and brand identity while reducing bounce rate by 35% and increasing search traffic by 25%.
Education
McMaster University
Honours Bachelor of Medical Radiation Sciences
DesignLab
Certification in User Experience (UX) Design
Udemy
How to Design for Accessibility: for UX Designers (WCAG 2.2)
Udemy
Javascript, HTML and CSS | HTML CSS Javascript for Beginners