Desktop App

Desktop App

Desktop App

Desktop App

Ed Tech

Ed Tech

Ed Tech

Ed Tech

Designing a referencing feature for Essay App

Designing a referencing feature for Essay App

Designing a referencing feature for Essay App

Designing a referencing feature for Essay App

Designing a referencing feature for Essay App

Designing a referencing feature for Essay App

With over 235 upvotes and countless user requests, it became clear that adding in-text citations, footnotes, and reference lists was one of the most requested and anticipated features amongst Essay users.

I took the lead in designing and integrating this capability into the Essay ecosystem, transforming a highly requested idea into a seamless, user-centered experience that not only elevated the platform’s value for writers but also aligned with the requirements of our new partnerships with schools and educational institutions.

With over 235 upvotes and countless user requests, it became clear that adding in-text citations, footnotes, and reference lists was one of the most requested and anticipated features amongst Essay users.

I took the lead in designing and integrating this capability into the Essay ecosystem, transforming a highly requested idea into a seamless, user-centered experience that not only elevated the platform’s value for writers but also aligned with the requirements of our new partnerships with schools and educational institutions.

With over 235 upvotes and countless user requests, it became clear that adding in-text citations, footnotes, and reference lists was one of the most requested and anticipated features amongst Essay users.

I took the lead in designing and integrating this capability into the Essay ecosystem, transforming a highly requested idea into a seamless, user-centered experience that not only elevated the platform’s value for writers but also aligned with the requirements of our new partnerships with schools and educational institutions.

With over 235 upvotes and countless user requests, it became clear that adding in-text citations, footnotes, and reference lists was one of the most requested and anticipated features amongst Essay users.

I took the lead in designing and integrating this capability into the Essay ecosystem, transforming a highly requested idea into a seamless, user-centered experience that not only elevated the platform’s value for writers but also aligned with the requirements of our new partnerships with schools and educational institutions.

With over 235 upvotes and countless user requests, it became clear that adding in-text citations, footnotes, and reference lists was one of the most requested and anticipated features amongst Essay users.

I took the lead in designing and integrating this capability into the Essay ecosystem, transforming a highly requested idea into a seamless, user-centered experience that not only elevated the platform’s value for writers but also aligned with the requirements of our new partnerships with schools and educational institutions.

With over 235 upvotes and countless user requests, it became clear that adding in-text citations, footnotes, and reference lists was one of the most requested and anticipated features amongst Essay users.

I took the lead in designing and integrating this capability into the Essay ecosystem, transforming a highly requested idea into a seamless, user-centered experience that not only elevated the platform’s value for writers but also aligned with the requirements of our new partnerships with schools and educational institutions.

August 2024 to March 2025

Timeline

Product Designer

Role

In development

Output

Led to 10+ school partnerships

Impact

August 2024 to March 2025

Timeline

Product Designer

Role

In development

Output

Led to 10+ school partnerships

Impact

THE PROBLEM

THE PROBLEM

Essay’s lack of referencing capabilities was creating significant friction for users, making it difficult for them to rely on the app as their primary writing platform. It also became a major point of contention with our school partners, as the absence of this key feature limited our ability to fully support academic writing requirements.

Essay’s lack of referencing capabilities was creating significant friction for users, making it difficult for them to rely on the app as their primary writing platform. It also became a major point of contention with our school partners, as the absence of this key feature limited our ability to fully support academic writing requirements.

THE SOLUTION

THE SOLUTION

A well-organized reference library that makes it easy to add, manage, and brainstorm or jot down notes and ideas

Seamless in-text citation and footnote integration, allowing users to edit references without leaving the writing workspace

Flexible switching between citation styles while automatically maintaining proper formatting and guidelines

Guided, style-specific formatting options that simplify the often-confusing process of following citation guidelines

Gif of the topic tool in action
Gif of the topic tool in action
Gif of the topic tool in action
Gif of the topic tool in action
Gif of the topic tool in action

THE PROCESS

THE PROCESS

Establishing the foundation

After reviewing research and analyzing user requests, I decided to focus on the three most used citation styles — APA, MLA, and Chicago. From there, I documented the formatting guidelines for each style and explored existing citation managers (e.g., Zotero, Mendeley, EndNote) for two main reasons:

  1. Establish a baseline for how citation information and styles are typically organized

  2. Evaluate the practicality of integrating an existing citation manager into our app (for this part I worked closely with the development team)

user research

It was important to gather direct insights from our Essay user base. This allowed me to build a persona to help guide the design process and have a clear idea of what wants and needs needed to be addressed in the designs.

The key takeaways were:

Automate the format changes between citation styles to minimize the friction/thinking needed to format

Users want to have a seamless way of adding in-text citations or footnotes without disrupting their writing flow

Reduce the managerial thinking needed to keep track of references and in-text citations

Outline of the user flows for the Essay tools that will be impacted by the topic tool.

User persona that was used to guide the next steps.

Outline of the user flows for the Essay tools that will be impacted by the topic tool.

User persona that was used to guide the next steps.

Outline of the user flows for the Essay tools that will be impacted by the topic tool.

User persona that was used to guide the next steps.

Outline of the user flows for the Essay tools that will be impacted by the topic tool.

User persona that was used to guide the next steps.

Outline of the user flows for the Essay tools that will be impacted by the topic tool.

User persona that was used to guide the next steps.

A look at the brainstorming process. Figuring out the new user flows if we incorporate the referencing tools.

First iteration

First iteration

I decided to integrate the primary actions for referencing into the right toolbar and in-line menus, as those are the hotspot areas for users while in the Essay workspace. I brainstormed and created user flows using existing writing & research writing platforms as a basis for existing patterns.

Outline of the user flows for the Essay tools that will be impacted by the topic tool.

A look at the brainstorming process. Figuring out the new user flows if we incorporate the referencing tools.

Outline of the user flows for the Essay tools that will be impacted by the topic tool.

A look at the brainstorming process. Figuring out the new user flows if we incorporate the referencing tools.

Outline of the user flows for the Essay tools that will be impacted by the topic tool.

A look at the brainstorming process. Figuring out the new user flows if we incorporate the referencing tools.

Outline of the user flows for the Essay tools that will be impacted by the topic tool.

A look at the brainstorming process. Figuring out the new user flows if we incorporate the referencing tools.

Outline of the user flows for the Essay tools that will be impacted by the topic tool.

A look at the brainstorming process. Figuring out the new user flows if we incorporate the referencing tools.

  • Implemented three distinct tabs to help users stay organized while writing.

  • Added contextual action buttons on hover for common tasks identified through user research, including adding citations, navigating between citations, creating notes, and viewing resources externally.

  • Enabled users to expand references for a more detailed view of each resource to obtain more context and optimize workflow efficiency.

  • Enabled users to seamlessly add in-text citations or footnotes directly from the editor.

  • Designed a modal that allowed users to easily discover and browse articles within the context of their essay.

  • Created a separate reference library to help users stay organized.

  • Ensured that adding a resource to the library followed existing workspace patterns for a consistent experience.

  • Designed an extensive, structured export screen that guided users in completing the information required for their chosen citation style.


SECOND ITERATION

SECOND ITERATION

I incorporated an A/B test inside of a Usability test at this point to gauge a few things:

  1. How is the overall user experience with the new reference features?

  2. What do users expect when clicking on a reference block?

  3. Where do users expect to find their reference list or bibliography?

Findings

  1. Overall the learnability of the referencing feature was quite high.

  2. Users expected to find the expanded version of the reference when clicking on the block

  3. Users commonly looked to the right toolbar to find the reference list

Improvements

After

After

After

After

Clarified confusing copy and improved button interactions to enhance overall usability

Designed interactions to increase user engagement and intentionality when switching citation styles, reducing the risk of accidental changes

Enhanced the browsing and editing experience by adding a navigation bar to quickly jump between in-text citations.

After

After

After

After

Emphasizing the key actions in the footnote preview and section, including editing and navigating between in-text citations and footnotes

KEY LEARNINGS

KEY LEARNINGS

Not mentioned is the amount of rapid prototyping that took place during handoff to demonstrate the more complex interactions of this feature. This project really hit home the importance of prototyping and prototyping early. I learned that prototyping really is the best way to communicate my ideas by visually demonstrating it. Prototyping early would have also been an excellent way to jump start the conversation and show more proactiveness within the team.

Not mentioned is the amount of rapid prototyping that took place during handoff to demonstrate the more complex interactions of this feature. This project really hit home the importance of prototyping and prototyping early. I learned that prototyping really is the best way to communicate my ideas by visually demonstrating it. Prototyping early would have also been an excellent way to jump start the conversation and show more proactiveness within the team.

NEXT STEPS

NEXT STEPS

Although this feature is currently partially released, the next phase will focus on understanding how it supports user workflows and long-term engagement. We plan to conduct diary studies with students from partnered schools to observe real-world usage, uncover pain points, and identify opportunities for improvement. Additionally, we will be tracking retention metrics, specifically from the Student/Academic Essay demographic to guide future iterations of the referencing tools.

Although this feature is currently partially released, the next phase will focus on understanding how it supports user workflows and long-term engagement. We plan to conduct diary studies with students from partnered schools to observe real-world usage, uncover pain points, and identify opportunities for improvement. Additionally, we will be tracking retention metrics, specifically from the Student/Academic Essay demographic to guide future iterations of the referencing tools.

More projects

©2023 Joanna Lau

©2023 Joanna Lau

©2023 Joanna Lau

©2023 Joanna Lau

©2023 Joanna Lau